May 19The Benefits of Consumer ResearchThe most personalized form of data you can get on your customers is consumer research, which involves things such as group and one-on-one interviews as well as surveys to get a better idea of your customers’ thoughts and opinions about a product. After reading this article, you will know why…Business2 min read
May 18Trends in Female EntrepreneurshipBusinesses owned and operated by women are becoming more and more common in today’s marketplaces — between 2014 and 2019, the percentage of female-owned businesses shot up a whopping 21%. With this wave of new businesses, interesting trends are developing. Women Often Cite Opportunity Motives for Their Businesses According to…Business2 min read
Apr 11Supporting Employee Career AdvancementIn a world of growing awareness and decreasing tolerance as far as workers’ rights are concerned, it’s arguably more important now than ever before to make sure your employees feel valued. One way to do this is by providing them with opportunities to advance their careers, and this article will…Business2 min read
Apr 11What the Pandemic Taught Business LeadersCOVID-19 has been raging for over a year now, and it might feel like the entire world has shifted because of it. The terror, confusion, exhaustion, and uncertainty that the pandemic caused will have long-term effects on everyone, but there are valuable lessons to be learned from this terrible tragedy. …Business2 min read
Jun 28, 2021Improving Your Workplace Negotiation SkillsAn important skill to have when you’re in a busy work environment is negotiation. When more than one option is available to take, and there is more than one person in the room, having effective negotiation skills will work well in your favor. It can help you diffuse volatile situations…Colette Kemp2 min read