How Social Media Has Impacted International Businesses | Colette Kemp | Professional Overview

Colette Kemp
2 min readJul 1, 2022


Social media connects businesses to customers all around the world. People can find your message and go directly to your website, which makes it easy to gain global recognition. It is important to create a global marketing campaign that can appeal to people wherever they live. Take a look at ways you can create branding for a global market.

  1. Multilingual Branding

When you are marketing to a global market through social media, you need someone who understands more than one language. People communicate in their native languages, and speaking their language in your ads is more personal. It is important that you use their language the way they would rather than having a machine-generated translation. Hiring social media marketers who speak more than one language is key to making this happen.

2. Multicultural Marketing

In addition to using multiple languages, you need to appeal to people with different cultures. Different cultures will have different rules and customs, and you need to make sure that your company fits in. Marketing through social media is more personal, so you need to understand the cultures you are communicating with. By engaging and being more responsive to local customs, you will be accepted as a trusted brand.

3. Establishing Authority

A global company that breaks into a local market has a level of expert authority because they are well known throughout the world. A small business with a global marketing strategy needs to show locals that it is a trusted source for the products or services that it sells. You should use social media to explain what makes you an authority. Customers will be listening to see if you truly understand their needs.

4. Adapting to Changes

Another feature of social media is that it forces companies to adapt to market changes. For example, your products might be more desirable in one country and less desirable in another. You need to consider how you can change your product to appeal to different markets. Pay attention and make changes as you learn what different regions and locations want from your products and services.

Originally published at on July 1, 2022.



Colette Kemp

Based in Fort Myers, Colette Kemp is an experienced business leader currently managing operations at Kemp Funeral Group. Visit for more info!